Presentation

For more than 100 years, Pébéo has been the benchmark for online sales of colours for fine arts, creative hobbies, interior design and children. They offer a wide choice of products with more than 3,500 items in the catalogue.

Challenges

• Opening up internationally with a different approach for each country
• Increasing sales volumes on Amazon
• Improving the profitability of campaigns

Solution

For Pébéo, we deployed an acquisition strategy consistent with the overall strategy and objectives of the brand in 5 stages:

• Deployment of a different strategy for each country (France, United Kingdom, Germany, Italy, Spain) based on the specific characteristics of each market.
• Detection of opportunities for products with high demand and low investment.
• Restructuring of campaigns with differentiation by attributes such as colours and formats to be advertised on very targeted search terms.
• Implementation of a brand and non-brand strategy
• Integration of product customer ratings in the scoring to promote the best rated products in the top Pébéo products and strengthen the brand image.

These results demonstrate the effectiveness of the SteerFox solution in optimising advertising campaigns, efficiently managing the product catalogue and improving the overall profitability of 50Factory.