Microsoft ads : Profitable campaigns that complement Google Ads

A channel underestimated by advertisers, but highly profitable for promoting your product catalogue to achieve sustainable and profitable growth in your online sales.


Why Microsoft Ads ?

Bing + Yahoo: +13% desktop search market share

Dozens of search engines associated with Bing

Lower CPCs than other levers

Less competitive and more affordable advertising leverage

Microsoft search engines have a much lower search volume than Google, with 1.2%* market share on mobile and around 10%* on desktop in France. A less competitive lever that nevertheless represents great potential, with 11.7 billion* monthly searches on Bing. A double advantage for your advertising campaigns. On the one hand, there are fewer advertisers, so you can achieve a higher impression share. Secondly, campaign rates are between 33%* and 42%* lower for the vast majority of keywords (Source: StatsCounter).

A network of exclusive partners

Microsoft has a large network of search partners including Bing, Yahoo, AOL, Qwant and other syndicated partners. Our SEA experts manage your Microsoft Ads campaigns by considering which channel your target audience will be using and what their level of engagement will be by lever and for each of the products in your catalogue (Source: StatsCounter).

A SEA lever to complement Google Ads

Microsoft Ads is an ideal complementary lever for going further than Google. By exploiting both levers, your acquisition will be more balanced and diversified. Our experts will be able to promote your product catalogue to more Internet users and position your brand where some of your competitors are absent.

E-commerce growth drivers complementary





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