• Sales: x2
  • Conversions : + 77
  • ROAS: +40
  • Time saved: +50

Presentation and issues

MyOrigines is France’s new major player in international online sales of cosmetics! A product catalogue of over 18,500 beauty nuggets from 430 leading brands.
Identify growth potential by product.
Analyse performance by acquisition lever
Analyse performance by brand


The SteerFox platform enabled them to score the sales potential of each of its products and structure the catalogue into different performance segments. The aim is to prioritise the distribution of campaigns across the various acquisition channels by creating dynamic clusters. Thanks to these centralised insights, the platform can then be used to announce predictive sales to push the right product, on the right acquisition lever, at the right time.