84%* of users are over 18 years old. However, there is a significant growth in the 25-44 age group, TikTok target remains young with 49%* of 18-24 year olds. Among these, there aren’t many professionals. The TikTok ads target is mainly BtoC. An interesting lever that allows you to address a committed community, who opens the application 7 times* per day, on an average.
(*Source : TikTok)