With 600 million users in Europe* who spend an average of 52 minutes per day*, on the platform, TikTok is the 4th social network, with the highest engagement rate per post. A booming lever, on which it’s high time to position oneself. (Sources : Kantar TGI Global Quick View Report 2020 / Kleiner Perkins)
Video content which triggers trends
TikTok offers short, personalized videos, enhanced with Augmented Reality and it immerses you at once. These features have turned the platform into a success: till date, 64%* users integrate filters into their mini-clips.
(*Source : Hootsuite)
An ideal channel for BtoC
84%* of users are over 18 years old. However, there is a significant growth in the 25-44 age group, TikTok target remains young with 49%* of 18-24 year olds. Among these, there aren’t many professionals. The TikTok ads target is mainly BtoC. An interesting lever that allows you to address a committed community, who opens the application 7 times* per day, on an average.
(*Source : TikTok)
We chose SteerFox due to their responsiveness and transparency. We need to understand the behavior trends of our visitors, the monthly reports are clear and precise and it allows us to make the right decisions. 
Guillaume Rassin, Head of Marketing, Como
What are your TikTok Ads growth challenges?
Get your campaigns analyzed to properly understand unexploited opportunities and receive a dedicated action plan.