Presentation

TopChaleur has been the online expert in wood heating for 20 years. Their mission is to offer as many people as possible a means of heating that respects the environment and purchasing power. Products that are 2 to 3 times cheaper than in shops for environmentally friendly heating.

Issues

• Managing multi-lever acquisition
• Adopting a granular approach by product
• Minimising reaction time through predictive actions

Solution

Top Chaleur has achieved exceptional performances thanks to multi-levers without necessarily having a privileged position in the social networks.

How? A product highlighted to trigger interest, an enriched, refined and complete catalogue to present a clear offer.

And finally, dynamic retargeting to invest in the most profitable top products and optimise investments.