“We chose SteerFox because of their responsiveness and transparency. We need to understand the behaviour of our visitors, and the monthly reports are clear and precise, enabling us to make the right decisions.”
Guillaume Rassin, Marketing Director of Como
Presentation
Como is an authorised Smart, Mercedes-Benz and Lexus dealer and repairer at 21 sales outlets in the Paris region. In total, the group sells nearly 8500 vehicles per year.
Challenges
- Opening up internationally with a different approach for each country
- Increasing sales volumes on Amazon
- Improving the profitability of campaigns
Solution
SteerFox combines its technology and human expertise to manage Como’s campaigns on a daily basis. This operation requires human interaction and regular monitoring for the implementation of the campaigns, as well as for the reports submitted monthly.
In this sector, the segmentation of campaigns by offer is essential because it allows the acquisition strategies of each dealership to be coordinated in an industrialised manner.
