Presentation

Campings is a tourism player operating in France, Belgium, Spain and the Netherlands. Following the Covid-19 period, Campings.com was looking for a way to restore its profitability and cash flow.

Challenges

• Increasing profitability
• Develop cash flow
• Manage the distribution of accommodation according to seasonality

Solution

Google and SteerFox have joined forces to offer :

• A 360° approach focusing on Search and YouTube.
• Two strategies for Search: optimise coverage so as not to miss any relevant semantics and choose the broadest match type to increase the number of bookings.
• One main strategy for YouTube: use YouTube for Action and Beta Cross-network attribution to target audiences at the bottom of the funnel.