“SteerFox convinced us to reincorporate YouTube into our media mix in the spring of 2021, in order to capture the peak demand in our category. Two areas were particularly worked on: the finesse of targeting and visual creations. The results: performances that live up to our ambitions.”
Clément Thenot, VP Sales of Campings
Presentation
Campings is a tourism player operating in France, Belgium, Spain and the Netherlands. Following the Covid-19 period, Campings.com was looking for a way to restore its profitability and cash flow.
Challenges
- Increasing profitability
- Develop cash flow
- Manage the distribution of accommodation according to seasonality
Solution
Google and SteerFox have joined forces to offer :
- A 360° approach focusing on Search and YouTube.
- Two strategies for Search: optimise coverage so as not to miss any relevant semantics and choose the broadest match type to increase the number of bookings.
- One main strategy for YouTube: use YouTube for Action and Beta Cross-network attribution to target audiences at the bottom of the funnel.
