Social Ads: Diversify your acquisition channels
Accelerate your growth with our catalog activation method on social networks combined with our creative intelligence solution to generate photo and video assets that convert.
Capture opportunities on Meta, Pinterest, and TikTok
E-commerce brands that limit themselves to Google lose up to 40% of commercial opportunities by ignoring social channels where their prospects spend several hours daily.
Most e-commerce brands give up on Social Ads or limit them to a few flagship products due to lack of resources to create visuals adapted to each platform.
Our product approach transforms your catalog into actionable social opportunities
Our algorithm detects high-growth potential products
Then generates adapted video assets. Your product pages transform into native videos with animation, text, and music according to each network’s codes.
We then activate your campaigns with channel-specific strategies
As well as coherent budget allocation between PPC and Social Ads to achieve your business goals for volume and profitability.
Transform your catalog into Social Ads opportunities
Steerfox AI scoring of your products’ sales potential: every item in your catalog can become an opportunity on social networks, without limiting yourself to best-sellers.
Multi-platform optimization: deploy your business objectives in a multi-channel strategy adapted to each network according to formats and user behaviors.
Alerts and monitoring: instantly detect products that are performing and those that need adjustment.
Scale your Social Ads campaigns quickly with large catalogs, without multiplying creative resources.
Frequently asked questions
Do Social Ads really work for e-commerce or are they reserved for brand awareness?
Social Ads generate measurable direct conversions, but their purchase mechanics differ from Google. On Google, intent already exists (active search), your role is to capture demand. On social networks, you create intent through visual discovery and engagement. Pure acquisition performance is generally lower than Google (ROAS 3-5 vs 6-10), but you capture complementary audiences who would never have searched for you, while reducing your remarketing costs thanks to lower CPMs.
Why generate videos when our product photos are sufficient for Google Shopping?
Social algorithms (Meta Advantage+, Pinterest Smart Campaigns) massively favor video formats in their bidding. Our clients see CPMs 40 to 60% lower and engagement rates 3x higher with video vs. static image. Without videos, you pay more to reach fewer people. Our AI solution removes the production constraint by automatically transforming your product pages into native videos for each platform.
How do you measure performance when attribution is complex on social channels?
We deploy multi-touch tracking (Meta Pixel, Pinterest Tag, LinkedIn Insight) coupled with incremental attribution via Google Analytics 4 to measure the real contribution of each channel to the purchase journey. Social Ads often play an assistant role in conversions attributed last-click to Google, hence the importance of measuring their overall impact on your growth rather than their isolated ROAS. We recommend a channel-agnostic view where each platform contributes to an overall revenue goal.
Identify your untapped growth opportunities in Social Ads
- Analysis of your current campaigns
- Identification of high-potential products underutilized in your catalog
- Concrete recommendations to achieve your business goals