Optimize your PPC campaigns with AI product scoring
Our scoring algorithm analyzes and generates an indicator of each product’s sales potential, then dynamically activates your advertising strategies on Google Ads.
From reactive, time-consuming management to algorithmic optimization
E-commerce brands waste 35% of their ad budget by running Shopping campaigns across their entire catalog without intelligent segmentation.
Manual segmentation rules require constant adjustments, depend on interpretation, and fail to capture the reality of your product performance.
Our algorithm transforms your catalog into intelligent, automated product distribution
Smart scoring and catalog segmentation
The sales potential of each of your products is calculated algorithmically to create dynamic product groups with automatic updates based on performance evolution.
Instant activation on your PPC campaigns
Identified segments are injected into Google Merchant Center and Bing to immediately structure your Shopping campaigns. The system manages priority rules to ensure optimal budget allocation across your products.
Top 3% of best performing solutions on Google Ads
The Myorigines case study
MyOrigines is among France’s leading online distributors specializing in beauty products and fragrances, with a catalog exceeding 26,000 items. Facing growing digital competition, MyOrigines leveraged Steerfox to identify high-growth potential products and implement a cross-channel acquisition approach.
Data from 8 acquisition channels (Google Ads, Meta, Bing, etc.) is centralized in the SteerFox platform, providing a unified, real-time view of performance. Campaigns are automatically structured by performance segment, enabling real-time budget optimization.
Myorigines doubled its revenue and increased ROAS by 50% in 1 year, at equal budget, thanks to intelligent segmentation and distribution.
Frequently Asked Questions
How does the scoring differ from the manual segmentations we already do?
Manual segmentations (e.g., “products with ROAS > 10”) rely on arbitrary thresholds you define and require constant adjustments. Our algorithmic scoring automatically analyzes your entire catalog to identify the best and worst performers relative to your reality, even if no product reaches your theoretical target ROAS. You get an objective performance map that reveals opportunities invisible to empirical rules.
Does activation via Custom Labels require modifications to my Google Ads campaigns?
Injecting Custom Labels into Google Merchant Center gives you the flexibility to structure your campaigns as you wish. You can create separate campaigns per segment (e.g., dedicated campaign for TOP products with aggressive bids), adjust bids by label within the same campaign, or exclude certain segments from distribution. The system provides the segmentation, you decide how to leverage it for advertising.
Identify your untapped PPC growth opportunities
- Analysis of your current campaigns
- Identification of high-potential products underutilized in your catalog
- Concrete recommendations to achieve your business goals