Activate complementary acquisition channel without cannibalizing your direct sales.
Amazon ranks #1 among the sites where French consumers spend the most. We optimize your Amazon Ads campaigns using our product scoring to position you strategically against the competition.
Amazon Ads: an underutilized opportunity
Most e-commerce brands hesitate to invest on Amazon because they don’t know which products to promote as a priority.
As a result, you’re letting your competitors capture marketplace-first shoppers while you concentrate 100% of your budgets on other channels.
Our solution structures your Amazon Ads strategy with a controlled multi-channel approach
Smart selection and prioritization
We identify high-potential SKUs for marketplaces. We then define a coherent allocation of your investments between site and marketplace with a complementarity analysis rather than channel competition.
Unified view of your performance
All your marketplace performance is consolidated with your other advertising channels (Google, Meta, Pinterest) in your Steerfox dashboards. This cross-platform view enables you to optimize your overall budget allocation.
The Maille Store case study
Maille Store is the online specialist in net sales with over 400 SKUs: nets for gardens, sports, agriculture, and construction. The nets are 100% made in France with custom-made options available. They maintain large stock of nets to reduce delivery times for standard products. Their objective: open acquisition to new channels.
Google, Amazon, and ManoMano were selected as priority channels based on sales potential, with a marketing strategy specifically tailored to each channel. The product catalog was restructured following a profitability audit, enabling the sourcing of less expensive alternative products to improve margins. Exploratory campaigns were launched after market trend analysis to identify untapped growth opportunities.
+139% revenue on Amazon Ads
«Thanks to Steerfox, we achieved excellent results on our advertising campaigns (Google Ads and Amazon Ads). They also provide transparent, insightful, and regular follow-up on results and actions implemented.»
Cyril Leclerc from Maille Store
Frequently asked questions
How can I avoid cannibalizing my site sales by investing in Amazon Ads?
Cannibalization isn’t inevitable if you adopt a strategic multi-channel approach. We first analyze which products perform better on which channel based on buyer types: some products naturally capture marketplace-first shoppers who would never have visited your site, while others do generate cannibalization. We then segment your catalog to promote high-marketplace-potential SKUs on Amazon while preserving your site investments on products that convert better as owned channels. The goal is complementarity, not internal competition.
How do you select which products to promote on Amazon to ensure profitability?
This is the crucial question many e-commerce brands overlook. Promoting on Amazon requires integrating marketplace fees (commission, FBA logistics) into profitability calculations. We cross-reference your product performance scoring with Amazon-specific net margin analysis to identify SKUs that can absorb marketplace costs while generating advertising ROI. Some products that perform well on your site may have limited profitability on marketplace: we automatically exclude them from the retail media strategy.
Can I manage Amazon Ads with the same logic as my Google Shopping campaigns?
Partially, but Amazon Ads requires strategic adaptations. The bidding and algorithmic optimization logic remains similar, and we apply the same product scoring principles. However, the competitive environment is different (you’re directly competing with other sellers on the same product page), and profitability must integrate marketplace specificities. Our solution enables you to manage Amazon with the same analytical rigor as your other channels, while adapting the strategy to retail media particularities.
Évaluez votre potentiel Retail Media
- Identification des produits à fort potentiel sous-exploités dans votre catalogue
- Recommandations concrètes pour atteindre vos objectifs business