Reduce your Google Shopping cost-per-click by 20% with our approved Comparison Shopping Service.
As a Google-approved CSS, Steerfox enables you to run your Shopping campaigns with a platform commission reduced by up to 20%, while maintaining exactly the same performance.
An overlooked yet significant opportunity
Your Google Merchant Center account is likely distributing your products through Google’s standard CSS?
This default configuration costs you 20% more on every Shopping click.
Steerfox CSS optimizes your Google Shopping costs
Simplified migration
Migrating your product feed from Google Merchant Center to our approved CSS takes just a few clicks, with no distribution interruption or loss of historical data.
Immediate savings
Once the switch is complete, you immediately benefit from up to 20% reduction in your cost-per-click, applicable across all your Shopping campaigns.
Top 3% of best-performing CSS solutions
How to reach new audiences with CSS dual distribution?
Mon Grossiste Auto is an online platform specializing in automotive parts distribution in France. The company’s mission is to offer quality products at competitive prices for both individuals and professionals. Their challenge: reduce marketplace dependency to improve profitability.
The catalog was segmented using advertising data, client objectives, margins, and actual sales data. Search and Shopping campaigns were then launched based on the individual potential of each AI-scored product. Dual CSS distribution (Google + Steerfox) is advantageous for capturing all audience signals.
Thanks to Steerfox and its CSS, MonGrossisteAuto multiplied its revenue by 5 and increased profitability by 57%.
Frequently asked questions
Does migrating to Steerfox CSS carry any risks for my current campaigns?
No. The transfer to an approved CSS is governed by Google and impacts neither your performance nor your campaign history. Your ads continue to run normally during migration, your bids remain identical, and you retain all your data. The only change is the immediate reduction of up to 20% in your cost-per-click. We support each client through this process to ensure a seamless transition.
Do I need to be a Steerfox client to benefit from the CSS?
No, Steerfox CSS is accessible independently of our Ads optimization platform. You can simply switch to our CSS to reduce your Shopping costs without subscribing to our other services. However, if you’re already using the Steerfox Data Hub, your CSS feeds will be automatically connected for a unified view of your performance, though this isn’t mandatory.
What are the requirements to migrate to Steerfox CSS?
To be eligible, you must have an active Google Merchant Center account with a product feed compliant with Google requirements (GTIN, titles, images, categories).
Reduce your Shopping acquisition costs
- Migration of your feed to our approved CSS in just a few clicks
- Save up to 20% on every Shopping click from day one
- Maintain complete control of your campaigns and strategies