Tracking can appear to work even when some data is missing, duplicated, or inconsistent. We check the collection journey end to end and compare reported events with what actually happens in your business to identify gaps that could distort your measurement.
TRACKING & MESURE
Are your decisions based on the right data?
Incomplete or faulty tracking distorts your view of performance and limits the effectiveness of your marketing activities. SteerFox audits, corrects, and strengthens your data collection so you can use data you can trust.
Every signal matters.
- Visit
page_viewValid - Product
view_itemValid - Cart
add_to_cartValid - Checkout
begin_checkoutMissing event - Purchase
purchaseValue to check
SteerFox check
A break detected. A value to check.
THE REAL JOURNEY. THE DATA COLLECTED.
A conversion does not always disappear in the funnel. Sometimes it disappears from tracking.
Your customer views a product, adds it to the cart, and completes the order. Yet between their browser, your site, and your marketing platforms, some signals can be lost, duplicated, or misinterpreted. The journey works, but its measurement becomes incomplete.
Your customer’s journeyWhat tracking records
- Visit
page_view✓Valid - Product
view_item✓Valid - Cart
add_to_cart✓Valid - Checkout
begin_checkout−Missing event - Purchase
purchase!Value to check
Fragile collection leads to flawed decisions.
- Missing conversions
- Incorrect revenue
- Duplicated events
- Flawed attribution
- Incomplete signals sent to advertising platforms
OUR DIAGNOSIS
We check your entire data collection chain.
An event can fire correctly on your site and never reach its destination. Conversely, data can be transmitted with an incorrect value, without valid consent, or in an unusable format. Our diagnosis follows each signal end to end to pinpoint where measurement breaks down.
Site / interaction
- 01
dataLayer✓DetectedImplementation
We check events, the dataLayer, transmitted parameters, and triggering rules to find missing, incorrect, or duplicated data.
Events · dataLayer · Parameters · Triggers - 02
Consent✓TransmittedConsent
We check that collection and triggers truly respect the user’s choices and your CMP configuration.
Consent state · CMP · Conditional triggers · Authorized transmission - 03
purchase✓ReceivedTransmission
We follow signals to their destination to verify that your measurement tools and marketing platforms actually receive them.
Requests sent · Events received · Transmission errors · Lost data
Usable data
04
Business reality
order_valueDiscrepancy detectedConsistency
We compare collected events with business reality to identify gaps in conversions, revenue, or order value.
Orders · Conversions · Revenue · Purchase valueTHE TRACKING AUDIT
Find what your dashboards do not show.
A dashboard displays the data it receives. It cannot always tell you what was never collected, what was counted twice, or what does not reflect your business reality. That is exactly what our audit aims to identify.
SteerFox diagnosis
Checks passed
- Valid
page_viewThe event fires and is received when a page is viewed.
- Valid
purchaseThe purchase event is received. Its value is checked separately.
Findings to review
- Underreported
add_to_cartSome interactions do not trigger the expected event.
- Missing event
begin_checkoutCheckout works for the user, but no usable event is collected at this stage.
- Discrepancy detected
purchase.valueThe transmitted value does not always match the order amount.
- Configuration to check
ConsentTriggering rules must be compared with the user’s choices and the states transmitted by the CMP.
Identifying an anomaly is the first step. Understanding its cause lets us fix it.
FROM DIAGNOSIS TO CORRECTION
We do not stop at the findings.
Identifying an anomaly is not enough. We find its cause, correct the implementation, and check that the data is then reported properly. Our goal is not another report, but reliable and usable data collection.
Detect
We isolate missing, duplicated, underreported, or inconsistent events and pinpoint where the signal breaks down.
Correct
We fix the underlying issue in the implementation: triggers, dataLayer, parameters, consent, or transmission.
Validate
We retest the journey and received data to verify that the correction produces the expected result.
An audit tells you where the problem is.We go all the way to resolving it.
FROM DATA TO PERFORMANCE
Reliable data does more than measure. It helps you act.
Collection is only the starting point. Once reliable, data can feed your dashboards, guide your decisions, and improve the signals used to manage your marketing activities.
Tracking & Mesure · The foundation
What this data makes possible
- 01
Collect
Capture the interactions and conversions that truly matter.
- 02
Make reliable
Detect anomalies, fix them, and validate data quality.
- What this data makes possible03
Measure
Turn collected data into a clear view of performance.
Discover Foxy IA - 04
Use
Use this data to understand, decide, and support relevant marketing activities.
- 05
Optimize
Improve campaigns and investment using more reliable signals.
Explore SEA activation
FREQUENTLY ASKED QUESTIONS
What you need to know before auditing your tracking.
LET’S TALK ABOUT YOUR TRACKING
What if we checked what your data is really telling you?
Unsure about your conversions, reported revenue, or signal quality? Let’s review your tracking setup and the points worth checking.
Your setup
The measurement tools, CMP, and main tracking elements currently in place.
Your findings
The discrepancies, anomalies, or questions you see in your data.
Your priorities
The conversions and metrics you need to manage your business with confidence.