E-commerce product search is moving towards AI. Since 22 July 2026, Google's AI Overviews and AI Mode have been active in France; ChatGPT is opening the way elsewhere. This is high-intent traffic, where the quality of your product feed matters.
Audit my feed for LLMs
Generative Engine Advertising (GEA) covers product visibility and advertising in generative engines: Google's AI Overviews and AI Mode, and ChatGPT. Decisions now happen earlier in the buying journey, among a shortlist of products. The quality of your product data determines whether yours are included.
The AI-generated summary at the top of Google results. Your products may be cited and featured in pre-purchase searches.
Google's conversational search mode. Users refine their needs through dialogue; the response ranks a selection of products.
Sponsored product ads generated from your catalogue feed. Available in France since August 2026.
IN PRACTICE
Which cantilever parasol will withstand wind on an exposed terrace?
For a wind-exposed terrace, choose a reinforced steel pole and UV-resistant fabric. Here are suitable options:
48 mm steel pole, eight reinforced ribs and 180 g/m² UV-resistant polyester canopy. Suited to exposed terraces.
Generous shade and a tilting mechanism. A reliable option for larger spaces.
+42%
higher conversion for AI-driven traffic compared with non-AI traffic. Adobe, 2026
+14%
higher average order value among visitors from AI. Shopify, 2026
1–10
products shown on average in commercial search blocks and AI shopping experiences.
WHAT REALLY CHANGES
Buyers no longer just compare. They ask. AI answers with a ranked selection: a handful of products, reasons to choose them and their prices, all before a visit to a retailer's site.
That answer draws on your product data. A missing attribute or an outdated price can put a competitor in your place.
Feed Intelligence enriches conversational attributes across thousands of products: use, material, compatibility, occasion and benefits. Prices, stock and specifications stay current. Your Shopping feed becomes eligible for generative engines.
Your customers build their shortlist with AI, before they even visit a site.
If you are not on the list, that buyer will not see you.
Current prices, specifications and availability help your products enter the answer.
The conversational format prompts buyers to define their needs, constraints and budget. Their request is therefore more specific.
OUR APPROACH
ChatGPT Product Ads, AI Overviews, AI Mode: we track when each placement opens and how it works.
Feed Intelligence enriches and structures your catalogue for eligibility and performance (ChatGPT attributes being integrated).
Identify growth opportunities in these placements and promote the right product at the right time as they become available.
GEA joins your existing channels (SEA, social and Retail Media) in one strategy built on the same data.
WHY STEERFOX
SteerFox is built entirely for e-commerce, on a solid data stack covering feed optimisation, tracking, opportunity detection and dynamic activation. GEA is another acquisition channel built on foundations you already use: your product data.
We audit how ready your feed is for generative engines and identify what needs enriching to appear in recommendations.
Audit my feedFREQUENTLY ASKED QUESTIONS
