Health & Beauty
Put the product catalog to work across 8 acquisition channels without losing profitability.
x2 Revenue
Context
MyOrigines manages a large catalog in the beauty and fragrance sector, with acquisition spread across multiple channels and international expansion challenges.
Approach
SteerFox brought together signals from the different acquisition channels and helped structure the catalog into segments suitable for managing advertising.
Result
A more consolidated view of performance and a catalog structure better suited to management at scale.