Behind inflation: how does it affect merchants’ acquisition performance?
Inflation became an unavoidable reality of the global economy in 2023. In France, the consumer price index (CPI) rose by 5.2% year on year in December 2023, reaching its highest level in 30 years. This surge in prices affects every sector, including non-food products, which account for a significant share of e-commerce.
Inflation became an unavoidable reality of the global economy in 2023. In France, the consumer price index
(CPI) rose by 5.2% year on year in December 2023, reaching its highest level in 30 years. This surge in prices affects every sector, including non-food products, which account for a significant share of e-commerce.
Our spring 2024 barometer aims to help e-commerce merchants understand the implications of inflation for their sector and implement effective acquisition strategies.
