Behind customer acquisition: which influencing factors make a difference in 2022?

In 2022, e-commerce faces an unprecedented situation: a historic drop in traffic, unprecedented inflation and supply problems affecting more than 1 in 2 merchants… In this context, we decided to help e-commerce merchants identify the factors influencing online purchases in their sector. We conducted a study of changes in online shoppers’ behaviour and expectations across 8 e-commerce sectors.