Bing is the technology used by Yahoo! in France. Its market share (on the desktop part) is much lower than Google’s, but has great potential for e-commerce performance.
SteerFox’s automated approach which combines Artificial Intelligence, algorithms, learning curve and human actions through the support of our account manager, convinced us to address another way of carrying SEA and Google Shopping + CSS campaigns.
Béatrice Nalpas-Cala, Castex
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